A couple of weeks ago I went down to Kensington Roof Gardens to celebrate the Women’s Tennis Association pre-Wimbledon launch party as a guest ofHäagen-Dazs, as this year they’re returning as a partner of the LTA, the WTA and as the official ice cream of the Wimbledon Championships. I was pretty excited to see that they’ve released a limited edition ice cream in collaboration with Swedish fashion label Bjorn Borg, and when I got invited to work with them and to visit the event in London I was eager to try it!

In a true celebration of tennis, Häagen-Dazs has partnered with the sports fashion label, Björn Borg, to create a bespoke limited edition pack for the new Strawberries and Cream stick bar. The ice cream is made with handpicked strawberries and the signature luxury Häagen-Dazs ice cream, covered in Belgian chocolate. I was excited to see the design for the first time, as takes inspiration from the Bjorn Borg’s tennis legacy and Scandinavian design, as well as the heritage of the Häagen-Dazs founder himself, who was influenced by the region.

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The event at the gardens was absolutely stunning, and there were a few famous tennis players I recognised from the party, who seemed eager to celebrate before the start of the championships. I loved that there was a strawberry theme with the cocktails to match the new Häagen-Dazs ice cream, and there must have been a lot of preparation for the pre-event as it was very fancy!

In celebration of the new limited edition Häagen-Dazs flavour, I wore my Bershka red jacket and Lost ink dress, and coordinated with a red lip and my River Island slides for a very summery look at the party. I’ve been particularly loving bright reds and yellows this season, and thought red was especially fitting for the occasion.

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With the summer of tennis now in full swing I think Haagen-Dazs have picked the perfect time to come out with their strawberries and cream ice cream bars. The ice cream bar I tried at the event was very luxurious, as the chocolate was super rich and the strawberry chunks were sweet and flavoursome. Also I found out that you can actually order the ice cream on Amazon prime now, which offers a service where they deliver it to selected post codes within 2 hours, kinda like a fancier version of an ice cream van! You can also get single serve packs at Wimbledon and in Sainsbury’s until the end of July.

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