Two thirds of 25 to 34 year olds (59%) are tempted to follow in the footsteps of celebs such as Kylie Jenner, Caroline Flack and Pixie Lott by dying their hair - with red, purple and blue topping the poll as their favourite colours to experiment with

17% of women put the desire to change their hair down to the season, while 15% stated they would do so to turn over a new leaf after a relationship break up. Other motivations for changing hair colour or style were losing weight (14%), seeing an unflattering photo of themselves on social media (9%) or getting a new job (9%)

 After fashion, changing hairstyle is the most popular way for women to express their style and individuality

Rebecca Alford from Case Station said: "We are starting to see a huge surge in young adults wanting to unleash their inner designer, and make a real statement of who they are through individual personalisation. Whether that be through fashion, hair, or even mobile accessories, they want to be the ones who start the conversation, that the rest want to follow. We believe that the trend of personalisation will continue to gather momentum rapidly, and consumers will be increasingly looking for new ways to stand out from the crowd when it comes to their individual style. This is the ethos that what we built Case Station on; allowing consumers to create enviable cases, designed by them and built to last from high quality aerospace grade material, so you can even defy convention with your case!"