One of the coolest parts of my job as a fashion journalist is getting to report on new and upcoming fashion brands and trends. Today I've partnered with BERING, a Danish company that's hitting the U.S. in a big way with their refreshing designs in watches and jewelry. Inspired by the founder's trip the Artic circle, and named after the Bering Straight, BERING has an aesthetic that's smooth, clean and timeless. And as luxurious as they look and feel, they are surprisingly affordable, with most ranging from $100-250. (Plus use the coupon below!)
I picked out two watches to try for today's post. The first one, above, is a white ceramic and gold watch with pave diamonds on the face. The matching ring actually comes apart – you unscrew the ring, and the bands inside can be switched out for different colors and designs. Mine has a pave band and a white band inserted to match the watch. When the ring is naked it says "Love" in cursive and is equally pretty on it's own. You can buy it as a set, or as individual pieces.
The second watch, below, is a two-toned silver and gold watch from BERING's Solar Collection. The band has a silver stainless steel mesh design and the watch face is gold tone with delicate details.The ring is the same design – a sterling silver middle wrapped in gold, and also comes apart like the wider ring pictured above.
I can honestly say that this brand impressed me. The quality is outstanding, and the designs feel fresh and new, but also classic and timeless.
Check out all BERING has to offer on their site, and use coupon code Be_J1 for 15% off through 6/22!